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Quality Specialty Pharmacy l Interactive Promotion :: Quality Specialty Pharmacy’s had an initiative and made it simple, yet impactful, from the start – it was to equip their reps with “in-your-face” leave-behinds.  These quirky pens were meant for reps to hand out to office staff so they could refer the pharmacy each time a patient sought to fill a prescription.  This fun, interactive pen was a great way to pierce through the monotony of the day and surely reminded the staff of how grateful they were to earn their business. Spinner Law Firm  l  Catalog Design :: As a Personal Injury attorney in Tampa, Spinner Law Firm decided to gain traction through a community “grassroots” advertising campaign. Hundreds of catalogs were inserted into refillable countertop display stands placed on local business countertops reinforcing the ongoing brand awareness perfectly complementing his existing marketing plans. U.S. Fashions  l  Logo Design :: U.S. Fashions reached out to Brandz to discuss how a brand could be created so that it would be interpreted similarly throughout a diverse, worldly audience.  As an international apparel broker, it was important for them to emulate an image which exudes trendiness, style with an a-la-mode of elegance.  The outlined, posh silhouette of a woman draped in chic garment poses in front of high-rise structures proved to transcend their vision of a multi-cultural image they’ve been seeking.

Upscale, Luxurious Dentist Office Seeks Out Affluent Clients for Cosmetic Procedures

Advanced Aesthetics Dental Studio had a tough start.  The build-out of their new office started in Wesley Chapel, Florida; a newly developed community which still had years of growth ahead of them.  The challenge was to reach a niche high-end demographic without the expense of manpower, visibility of foot traffic or drive-bys with a focus on cosmetic and aesthetic dental procedures - not always insurance-backed.

Once the new facility was built, they needed an injection of patients rather urgently.  Time was not on their side.  Their ambiance complemented their "VIP" image showcasing large lion garden statues and elaborate indoor fountains.  The waiting room was intended to subdue the utmost tense patients where zen was just a half step away from comfortable leather couches and flat screens TV's until your names was called upon.

Advanced Aesthetics Case Study
Our discussion was around honing their message to their target demographic.  The proposal was to initiate a direct mail advertorial campaign within a niche publication targeting high-end readers through a selected distribution and mailing list.  Our one-on-one consultation and interview allowed to delve deep into their concept allowing us to paint a picture of an oasis that words to even the faint-hearted couldn’t resist.  Ultimately, this initiative was a successful choice to a profitable year, earning the practice their first $10,000 cosmetic veneer patient to call on the first week of the mailing.  To prove how impactful the advertorial was, the patient drove nearly 20 miles across town.