[ Different Image ]


Quality Specialty Pharmacy l Interactive Promotion :: Quality Specialty Pharmacy’s had an initiative and made it simple, yet impactful, from the start – it was to equip their reps with “in-your-face” leave-behinds.  These quirky pens were meant for reps to hand out to office staff so they could refer the pharmacy each time a patient sought to fill a prescription.  This fun, interactive pen was a great way to pierce through the monotony of the day and surely reminded the staff of how grateful they were to earn their business. Spinner Law Firm  l  Catalog Design :: As a Personal Injury attorney in Tampa, Spinner Law Firm decided to gain traction through a community “grassroots” advertising campaign. Hundreds of catalogs were inserted into refillable countertop display stands placed on local business countertops reinforcing the ongoing brand awareness perfectly complementing his existing marketing plans. U.S. Fashions  l  Logo Design :: U.S. Fashions reached out to Brandz to discuss how a brand could be created so that it would be interpreted similarly throughout a diverse, worldly audience.  As an international apparel broker, it was important for them to emulate an image which exudes trendiness, style with an a-la-mode of elegance.  The outlined, posh silhouette of a woman draped in chic garment poses in front of high-rise structures proved to transcend their vision of a multi-cultural image they’ve been seeking.


Top Brands Fail To Leverage Facebook

Top Brands in the world can't hack it in Social Media. Lessons we can all take a way.

A new study of corporate use of social media shows some of the world’s leading companies aren’t communicating effectively with consumers through tools like Facebook, suggesting a missed opportunity in customer outreach. “The majority of companies we looked at are not moving toward a more interactive use of social media, even as their customers are becoming clearer about their expectation to interact with their brands,” said Jim Singer, a partner at firm A.T. Kearney, which published the study. “It was clear that most brands are lagging in their social media conversations and interactions.” 

According to A.T. Kearney – which evaluated 50 top brands – 94% of companies land visitors on a one-way communication page. Additionally, the majority of leading companies with a Facebook page have either filtered or restricted their walls to display company-only posts. Twenty-seven out of 48 companies did not respond to a single customer reply, and only four companies – Toyota, GE, American Express and Citi – responded to more than 25% of consumer postings.

“Although on the whole, today’s consumers are satisfied or even surprised to receive a direct reply from a company, tomorrow’s consumers will have much higher expectations,” said Christina Heggie, an A.T. Kearney analyst.

Further data shows companies aren’t creating close to as many personal posts (13% in total) as they are promotional and external posts (61%). Researchers say personal social connections can have a significant influence on brand loyalty.

“Getting consumers to put themselves on the line invests them in a brand; whether they ‘like’ it or hate it, they are committing to an opinion,” said Singer.“That’s what companies need to sit up and take notice of, though it seems that all too often, they don’t.”

Categories: Social Media

Comments (0)

Leave a comment

You are commenting as guest.