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Quality Specialty Pharmacy l Interactive Promotion :: Quality Specialty Pharmacy’s had an initiative and made it simple, yet impactful, from the start – it was to equip their reps with “in-your-face” leave-behinds.  These quirky pens were meant for reps to hand out to office staff so they could refer the pharmacy each time a patient sought to fill a prescription.  This fun, interactive pen was a great way to pierce through the monotony of the day and surely reminded the staff of how grateful they were to earn their business. Spinner Law Firm  l  Catalog Design :: As a Personal Injury attorney in Tampa, Spinner Law Firm decided to gain traction through a community “grassroots” advertising campaign. Hundreds of catalogs were inserted into refillable countertop display stands placed on local business countertops reinforcing the ongoing brand awareness perfectly complementing his existing marketing plans. U.S. Fashions  l  Logo Design :: U.S. Fashions reached out to Brandz to discuss how a brand could be created so that it would be interpreted similarly throughout a diverse, worldly audience.  As an international apparel broker, it was important for them to emulate an image which exudes trendiness, style with an a-la-mode of elegance.  The outlined, posh silhouette of a woman draped in chic garment poses in front of high-rise structures proved to transcend their vision of a multi-cultural image they’ve been seeking.

15
February
2012

Social Media Engagement Equals More Sales

businesses tapping into social media can't see it as a luxury anymore.

Still don’t have social media stocked in your business’ marketing arsenal? Then consider this: A new study finds that consumers who talk to businesses on social media networks like Twitter and Facebook spend 20% to 40% more on those companies’ products and services than people who don’t.

The study from Bain & Company, a Boston-based consulting firm, further discovered that consumers have a “deeper emotional commitment” to companies that engage them effectively on social media. These tweeting, posting buyers granted socially-engaged companies an average 33 points higher Net Promoter Score, a common gauge for customer loyalty.

“How we gain trust is via direct interaction,” Bain’s Scott Goodson says. “People want to know the real people behind the logo. They want to build actual relationships and feel an emotional connection to brands. If all of these needs are satisfied, they’re more likely to part with their hardearned cash. This is where social media becomes so invaluable. Thanks to the Internet, the communication channels between brands and consumers have opened up like never before.” 

In the study, Bain notes that businesses can leverage social media to maximum effect by linking social media efforts to concrete business objectives and tailoring a consistent social message that engages customers.

Categories: Social Media

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