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Quality Specialty Pharmacy l Interactive Promotion :: Quality Specialty Pharmacy’s had an initiative and made it simple, yet impactful, from the start – it was to equip their reps with “in-your-face” leave-behinds.  These quirky pens were meant for reps to hand out to office staff so they could refer the pharmacy each time a patient sought to fill a prescription.  This fun, interactive pen was a great way to pierce through the monotony of the day and surely reminded the staff of how grateful they were to earn their business. Spinner Law Firm  l  Catalog Design :: As a Personal Injury attorney in Tampa, Spinner Law Firm decided to gain traction through a community “grassroots” advertising campaign. Hundreds of catalogs were inserted into refillable countertop display stands placed on local business countertops reinforcing the ongoing brand awareness perfectly complementing his existing marketing plans. U.S. Fashions  l  Logo Design :: U.S. Fashions reached out to Brandz to discuss how a brand could be created so that it would be interpreted similarly throughout a diverse, worldly audience.  As an international apparel broker, it was important for them to emulate an image which exudes trendiness, style with an a-la-mode of elegance.  The outlined, posh silhouette of a woman draped in chic garment poses in front of high-rise structures proved to transcend their vision of a multi-cultural image they’ve been seeking.


Take QR Codes To The Max

You’ve seen them—those odd-looking square images with the small, jiggly boxes. They are showing up in many publications and advertisements—you’ll even see them on promotional items. They look like bar codes squared. A Quick Response (QR) code is a form of bar code that can be scanned by most smart phones using a free reader app. But how do you create a QR code? What can you use it for, what do you need to know, what makes it work and how can you avoid those uh-ohs when using them?


Congress Considers Internet Sales Tax


Just days after Cyber Monday 2011 set a record with $1.25 billion in online purchases, Congress announced that it began reviewing three separate bills that would require Internet retailers to collect sales taxes in states where they have no physical presence. If the legislation passes, retailers like Amazon and eBay would be forced to tax consumers for purchases in as many as 45 states, resulting in estimated additional revenues of more than $23 billion annually.“This is not a new tax we’re collecting,” said Rep. John Otto (R-TX). “It’s a tax we’ve been unable to collect.”


Techno Space

A Marketing Technology to Watch, Near-Field Communication (NFC), Seems Poised to Change the Way Brands Talk to Smart Phone Users.

This spring, Google announced it was discontinuing 2-D barcodes (or QR codes) used in its Google Places service and replacing them with near-field communication (NFC) chips. This prompted many media observers to predict that 2-D barcodes would soon be phased out. As Google goes, so goes the world—or so it’s commonly thought.

NFC technology is still in its infancy and far from the mainstream. However, if 2-D codes really are about to become passé in favor of NFC technology, the promotional products industry will say goodbye to one of its biggest innovations in recent years.



CPSC Launches Complaint Database

Consumer Product Safety Commission unveils new site for consumers to log in product safety concerns.

The Consumer Product Safety Commission (CPSC) has unveiled its new online complaint database. The site,, for the first time gives consumers a place to log safety complaints about specific products. The new searchable database was authorized by Congress within the Consumer Product Safety Improvement Act of 2008 to offer consumers an opportunity to review complaints about allegedly unsafe products before they buy them.


New Small-Business Resources Launch

New services provide small businesses access to current data offering news, tips and monthly research reports within any industry.

During the last half of January, both the Federal Deposit Insurance Company (FDIC) and Newtek Business Service launched new services targeted toward offering up-to-date data for small businesses.

The FDIC unveiled a new website and toll-free hotline that provides information about the availability of credit to small businesses. Newtek, a company focused on providing resources to small business owners, 


Postal Service Changes Direct Mail Rules

U.S.P.S. works with small businesses to drive down postage costs for Direct Mail initiatives.

In a boost to marketers, the U.S. Postal Service (USPS) has announced it will allow companies to send flat-sized mail pieces, like letters or flyers, to every stop on a delivery route without using exact names and addresses. Previously, this saturation mail service was only available to government agencies and on rural routes. “Simplified addressing will help local small and midsize businesses as well as large businesses drive more traffic and attract new customers,” says Paul Vogel, chief marketing officer for the USPS.